Video marketing is the latest way to reach your audience. It’s not just about making a good impression on potential customers — it’s also about building trust and credibility.
A recent study by VAST found that only 2% of people say they trust social media as a source of information about businesses and brands. This means that it’s important for companies to invest in real-life experiences and videos which can be shared on social media channels.
Video marketing is a great way to engage your audience, build trust, and improve conversions.
Video marketing is becoming more and more popular. If you want to be in the loop, it’s important to know how to create video content that will stand out from the competition.
Here are some tips on how to make videos for your business:
Create videos that work well on mobile devices. Your customers may be watching videos on their smartphones, so make sure they have a good experience no matter what device they’re using.
Don’t use stock footage or stock music in your videos. It can be tempting to use generic images because they’re free and easy to find online, but this can actually hurt your credibility. If people think you’re not talented enough to create original content, they’ll start looking elsewhere for what they need. Save money by hiring an animator or graphics designer instead of relying on free clips from other companies or websites.
It can be tempting to load your videos with stock footage and generic music. But if you want to gain customer trust, it’s important to create branded content that only you could provide.
Video marketing can be used in a variety of ways, including:
- to engage customers on social media,
- to promote and educate your brand’s audience,
- to boost website traffic and conversion rates, and
- to generate leads for sales.